About REINVENT
Learn more about the event of all events
REINVENT the event
REINVENTING the events
On this day, organized by Event Point, industry leaders come together to redefine the future of events, sharing trends and strategies to elevate the sector.
The goal of REINVENT the event is to ensure participants make the most of their time — learning, connecting, and enjoying the experience — while leaving with a renewed sense of pride in the events industry.
REINVENT will take place at the Estoril Congress Center.
Event agencies | Professional Congress Organizers | DMCs and destinations | Brands, event sponsors and clients | Suppliers across various sectors | Venues | Industry thought leaders at national and international level | Freelancers | Students | Institutions and associations | Nightlife and entertainment industry | Technologies
A €443.8 Million Industry
Representing the strength of the events industry in Portugal, with a significant impact on the economy and the tourism sector.
Part of Tourism – A Driver of Growth
It contributed 7.7% to the national GDP, reinforcing the economic importance of the events industry.
138% growth after the pandemic
Corporate events have shown an annual growth of 13%, reflecting the increasing importance of this segment for businesses.
Demand for event services has increased by 273%
Demand for event services has seen a significant increase, highlighting the growing importance of this sector.
Latest REINVENT Editions
Explore the highlights from our latest editions and see how we’re redefining the events industry!
2025 – Unlocking the Unexpected
Relive the best moments from the 2025 edition, a challenging year that brought together three agencies with a single purpose: to once again surprise those who make events happen.
2024 – Really Authentic Memories
Relive the best moments from the 2024 edition. Energy and innovation turned this event into a milestone for the industry.
2023 – Endless Evolution
Discover how we made history in the events industry with an innovative approach, winner of the Best B2B Event award at the Revolution Awards 2024.
And REINVENT keeps growing…
Follow REINVENT’s journey from its beginning in 2021 to the 2025 edition — an event in constant evolution!
2021
In 2021, it began as an online streaming event, bringing together dozens of speakers and more than 1,700 participants.
2023
First in-person edition, free and open to the public, with 600 participants a key milestone in the event’s evolution.
On May 24, in Vilnius, Lithuania, REINVENT won the Best B2B Event category at the Revolution Awards 2024.
2024
By 2024, it had established itself as a paid in-person event, selling out the Estoril Congress Center.
2025
For the third time at the Estoril Congress Center, REINVENT once again sold out, with more than 800 professionals attending.
Sustainability
Environmental Impact Offset
At REINVENT, we believe that innovation and sustainability should go hand in hand. To minimize the environmental impact of the 2024 edition, we will plant 319 trees on March 21, 2025, helping to offset 31,117 kg of CO₂ equivalent.
With this initiative, we reaffirm our commitment to creating more responsible and sustainable events, contributing to a greener future. 🌱✨